Here’s are latest guide to chef job advert success.
There can be external factors that affect the success of your recruitment campaign beyond your control, but writing your chef job advert isn’t one of them. This is down to you.
If you want to give yourself the best chance of attracting and hiring a first-class chef, it’s important to share a clear, concise and easily understandable job ad detailing what you’re looking for in this next hire. So what does that look like? Here’s your essential checklist for a successful chef job ad.
1. Focus on the job for chef job advert success
This may seem stupidly obvious, but it’s easy to forget. While it’s great to sell the company, it’s vital to remember that first and foremost candidates are looking for enough information in the advert to find out about the role itself and what kind of experience is required. Try limiting the company details down to three/four lines to give yourself plenty of room to sell the position itself.
2. Remember to reference the basics
Job title.
Company name (or brief description, if confidential).
Location.
Job description.
Essential skills.
Salary/Benefits.
Call to action.
Contact information.
These might sound simple, but you’d be surprised how many people miss some of these! Proofread your ad to make sure you have all the relevant info and no spelling mistakes.
3. Check the length of your chef job advert
As a rough guide, try to go below 700 words. Anything longer will be glossed over and potentially deter a candidate.
4. Check the tone of it
The issue with many job adverts is the way they are written. When it comes to tone make sure it’s on brand for your team, and the company. The choice of language should realistically represent and match your company and culture. Another thing to consider is the way you directly address the reader.
Talk to the candidate in the second person, using ‘you’ and ‘your’. Your job description should clear and concise. At the same time it needs to be inviting, appealing and should spark interest in the reader, because of the features and benefits you highlight.
5. When it comes to chef job advert success, think mobile friendly
In terms of content length, mobile optimisation is another reason why we suggest keeping your job ad under 700 words. After all, a candidate doesn’t want to be scrolling for days! Remember, nowadays more than 50% of candidates will use their mobile devices when applying for jobs.
6. Think searchability
Creating stellar content for your chef job ad might be one thing, but if you fail to consider key search terms, your hard work might not get the exposure it deserves. To see what ranks – try searching keywords on Google and also job boards to see what keyword terms are high ranking and associated / relevant to the chef position you are hiring for. Then be sure to incorporate some of these into the text of your chef job ad.
7. Recording your results will help you improve your chef job advert
This is important intel for future vacancies. By tracking the successes and failures of your current job ad, you can then adapt it and improve it for next time.
Try to collate:
The number of job ad views and applications.
How relevant the applications were.
The number of interviews conducted.
The cost involved per hire and staff retention rates.
In summary, the real key to job ad success is to keep it concise, always maintain a candidate focus and clearly differentiate yourself from any similar role that your competitors might be hiring for at the same time. Remember to highlight points of difference and why chef should choose to come and work with you.
And finally
The industry has changed, but has your approach to hiring chefs?
A smaller chef talent pool and much more competition means it’s vital for every employer regardless of size to utilise the most effective recruitment tools in the market to engage the talent they need.
Save yourself precious time and money by using Only Chefs – The UK’s leading chef-only direct hire platform. Plus, sign up today and get 6 weeks free access to the platform and a chance to win 12 months free access worth £3,000 (T&Cs apply, click link for more).